|
Despite the daily reality of war in the media – and indeed in many
people's political and social lives – it would seem, that it is not
considered part of the business world, organisations or the world
built around them. We are consistently led to believe that the
economy of war and warfare refers to the gains derived from the
production of war equipment, the maintenance of military forces
(both in times of war and peace), and the repair work and
reconstruction necessary after battle is done.
The absence of bloodshed or casualties in business organisations
invites us to assume that the frequent reference made to war is
merely metaphorical. In organisation or management theory it is
seldom acknowledged that extreme violence, sadism, pain and loss
– experiences and dynamics characteristic of every war – are typical
of the contemporary business world. It has become almost
impossible to unveil the reality of business enterprises hidden behind
the rhetoric of free markets and unrestricted competition typical of
contemporary neo-liberalism.
This paper attempts to contribute towards an understanding of
1
capitalist competition as ongoing warfare in and among corporations.
The psychotic dimension of war, i.e., the paranoid alienated
elaboration of mourning, finds its expression by unrealistically
projecting into others the cause of the loss of the love object or its
destruction. This line of thought will be pursued by considering
Volkswagen, one of Germany’s leading car manufacturers, as a case
example. Founded during the Third Reich, Volkswagen provides
convincing evidence that its original support for a megalomaniac
military mobilization still has an effect on the micro-politics of the
corporation and its market activities today. Converted to serve the
peaceful economy of post-war Europe, economic warfare has
remained a constituent dynamic of the corporation’s ongoing attempt
to lead world markets. My hypothesis is that similar dynamics are
found throughout the automobile industry and have a major impact
on the business strategies of many, if not most, corporations in their
desperate longing to gain or maintain a predominant role as global
players. |